Our People

About

Michael Epstein, Global CEO of Starcom, is a distinguished leader with a proven track record of pushing boundaries, fostering growth and championing diversity in the industry.

Since joining Starcom in 2021, Michael has secured significant media agency of record victories, including AB InBev, McDonald’s, Aldi and Frontier Communications and expanded capabilities with long-standing clients, such as Kellogg’s. His leadership has driven the agency's impressive financial performance, with new business growth skyrocketing.

About

As Starcom’s Global Chief Marketing Officer, Robert leads the brand strategy & narrative development, visual identity & communications, and all marketing across core paid, owned, and earned channels. He joined Starcom in mid-2022. 

Previously, Robert was the Vice President, Brand Transformation at IBM, where he led and launched the global repositioning and branding efforts for IBM's services unit, IBM Consulting. Prior IBM, Robert was Global CMO of both Carat and Dentsu Media, re-launching multiple brands during his tenure.

About

With over 24 years at Starcom, Kim Einan is a proven leader known for strategy, creativity and operationalizing change. She helps teams think differently and partners with them to create impact through action. As Global Chief Strategy Officer, Kim is responsible for Starcom’s global strategic discipline, supporting markets all over the world to share best practices and tools, identifying the most compelling insight-led opportunities for clients and integrating Starcom’s strategic community to provide more access and opportunity to the agency.

About

Esther is in charge of both Starcom’s service quality and clients’ strategies; the aforementioned combined with the implementation of Data and Technology. With a global profile, she has been developing her high specialization through global and local clients across all categories and products in the Starcom’s network. She worked for over 25 years in categories such as FMCG, Technology, Automotive or Finance, where she managed a global vision of client’s needs.

About

José leads the global relationship between Starcom and Puig in over 60 countries around the world. José has an ample experience working across markets, continents and sectors, which makes him fluent in solving marketing needs no matter where.

About

Laura is Barcelona’s Client Services Director. She has been one of the major pillars at Starcom for the last 12 years. She feels the ‘Human’ component of Starcom’s philosophy is in her veins. She is in charge of transferring the Human Experience focus to all brands and teams within the company.

About

María leads the daily management of the business, establishing solid relationships with clients, as a liaison with them. She also is responsible for selling new ideas and solutions to Starcom’s clients. She works to contribute to the growth of the client's business by identifying new opportunities. He worked for more than 20 years in all categories within the business; therefore, she ensures strong integration throughout the organization.

About

Miguel has two different roles within Starcom. He is our Head of Digital, in charge of everything related to online media -from strategy to negotiation- and also leads marketing department to make our brand bigger. More than 15 years working in different areas of communications, mostly digital, give him a wide perspective to drive Starcom’s continuous transformation.   

“It’s always about the people. Our minds and routines are more digitalized than ever. We need to know what they want and how they want it to stand out."  

About

Óscar is the Head of Trading at Starcom being the link between PMX and the brand. Obtaining the best results in terms of competitiveness and profitability for Starcom’s clients is his duty. More than 22 years working as advertiser, media or agency gave him a wide vision of our industry so that he is able to put himself in one place or another, when necessary. Telecommunications, technology, finance, automotive or FMCG are some of the categories he knows the best.

About

Rita Gutierrez is CEO of Starcom Spain, a role that she has held since 2017. As Starcom Spain’s CEO, Rita is responsible for driving Starcom’s strategy, capabilities and growth. Rita joined Starcom in 2008 to lead and strengthen Starcom Barcelona’s presence, successfully managing teams and clients including Puig, Desigual, Asics, Ausonia & Arbora, Cadbury, Camper, Levi’s, Honda and Panrico. Prior to joining Starcom, Rita held positions at Havas in Madrid. Later she went on to form part of the founding team at Arena (Havas) servicing clients such as Banco Santander, Amena and Campofrio Food Group. When Arena won the Barcelona-based Seat/Vaesa account, Rita was part of the founding team of Arena in the Barcelona office, leading the Client Service teams. As client service director at Arena Barcelona, she also worked with Damm, Planeta and Yves Sant Laurent.

About

Trinidad is the Head of Planning & Optimization at Starcom. Her work focuses on activation, tracking and invoicing all Clients campaigns. In addition, as a member of the Systems Committee, she collaborates in tools creations & improvement in order to cover our client’s needs. Her role is crucial. More than 29 years in the advertising sector-both in Client Services and Planning areas has enabled a deep knowledge of the process and its implications.

About

Carlos leads communication and strategic planning, building brands through the power of media and designing integrated touch points and cross media communication plans. He provides new connection solutions delivering inspiration in communication consultancy. He worked for over 12 years in categories such as FMCG, technology, automotive, luxury and finance, among others.