We are an agency still grounded in our founding principle that understanding people is at center of all we do. Our people make data insightful to uncover what people want, need and expect.
We stand up for what we believe in and put people first. We lead with kindness and speak with respectful candor. We travel the deeper, richer, more rewarding path - the path that embraces curiosity, inclusivity, resilience and bravery.
To make tangible progress in our efforts to cultivate an equitable and inclusive agency, we focus our actions across three main areas to mea....
To cultivate an inclusive environment, we use A.C.T. to guide our day to day thinking, behaviors, and aspirations...
Entitled Brave Stories, the series was launched in September 2021 with a focus on people from marginalised communities speaking about their...
Previously Managing Partner overseeing investment for the agency’s dedicated Samsung team (One Publicis Team Samsung), Emma will now be resp...
Today is the launch of episodes three and four, which explore and highlight the journeys of Starcom individuals, interviewed by representati...
Sophie was previously Business Director on the Samsung account for three years, leading planning, mobile and ecosystem campaigns as well as...
Our starting point is always culture; what new behaviours, legislations, celebrations and concerns are shaping society? And what will they m...
Starcom compiled the paper following forum discussions, interviews with industry experts and academic report analysis, as well as research f...
The aim was to increase overall sales numbers through the high profit margin products, by aligning ROAS [Return On Ad Spend] targets with th...
Remember YOLO (you only live once), the acronym that went mainstream in the early 2010s and adorned millions of ‘carpe diem’ style social me...
Covid-19 accelerated many trends, what behaviours do you expect to continue post-pandemic?
As focus on digital technology and insight has grown, media has had to evolve but do we need to give up on art, creativity, and instinct of...
“The latest figures reflect the prevalent positive mood felt throughout most parts of the media-industry. It is true that the pandemic conti...
The high-profile signatories - which include Publicis Media's Sue Frogley and Starcom UK CEO Nadine Young - are calling on social networks t...
Abacus is able to book and edit digital and print media campaigns, verify media plan data, check purchase order numbers and budgets, upload...
First, the agency and client built on lessons they had learned from their 2019 B2B campaigns to create improved Twitter targeting pools. The...
The pandemic caused a major downturn as physical stores remained closed for extended periods of time, but this served as a boost to e-commer...
Following a competitive process, Starcom has been selected to help Vinted drive app downloads, increase product listings and ultimately grow...
“Starcom is a leading partner for Alcon supporting our marketing efforts as we continue to build our brands and best-in-class marketing camp...
“It’s been a bit of a bumpy ride for everyone. But, as a performance arm, we’ve seen double digit growth over the last two years consistentl...
Listen to the MadTech Podcast here.
Emma Morris, head of investment and managing partner, Starcom Don’t panic! Linear TV consumption will of course shift compared to 2020 as vi...
As I continued reading, the reason for my reaction began to crystallise. As it turned out, it was something personal. It was the feeling of...
At Starcom, we believe there is an increasing gap between what people want and what brands need for business success. We call that gap the “...
We sat down with the Global PAT to talk about the mission of the group, what great work looks like in 2021, where they go for creative inspi...
The need to look ahead and make sense of the cultural changes impacting business and communication has never been so vital and interesting!...
Hope for the MomentAfter the challenges of 2020, it’s no wonder that many brands tapped into the theme of hope. Indeed gave hope to those jo...
We are excited to share Starcom’s curated view of some of the most interesting themes and tech developments that we saw emerge from CES 2021...
Netflix – the business that virtually invented on-demand, instant gratification, binge viewing entertainment – yes that Netflix – is launchi...
They believe that the pandemic has changed not only consumer behaviour but business behaviour, too, and illustrates the importance of advert...
For example, conversations about ad tech are starting to happen in the boardroom, which could trigger more diversified media budget allocati...
Only by identifying new conflicting needs can we start to anticipate new behaviours and define new solutions. In this report, we look at thr...
