We are an agency still grounded in our founding principle that understanding people is at center of all we do. Our people make data insightful to uncover what people want, need and expect.
We stand up for what we believe in and put people first. We lead with kindness and speak with respectful candor. We travel the deeper, richer, more rewarding path - the path that embraces curiosity, inclusivity, resilience and bravery.
To make tangible progress in our efforts to cultivate an equitable and inclusive agency, we focus our actions across three main areas to mea....
To cultivate an inclusive environment, we use A.C.T. to guide our day to day thinking, behaviors, and aspirations...
We have a million different ways of describing ourselves, a million different parts of our identity...
In a world of deep fakes, Insta filters and ChatGPT, it’s getting harder to define what’s real and what’s not. And even as people increasing...
As brands and marketers, we set the tone for what everyone else assumes about who is in the middle class and what that means...
The middle class is as diverse as the number of people in it. No two people or households have the same experience...
Read the full report here....
The elements that make up this myth, How pop culture reinforces them, How these elements have always been less realistic and more aspira...
It’s undeniable the middle class makes up a giant chunk of our population, but our complete collective confusion about who they are means we...
In the second installment of Starcom’s Fandom Series, we set out to explore Music Fandom and the role it plays in the lives of consumers. In...
At the year’s midpoint, we surveyed 1,000 Americans to understand their perspective of 2023 thus far. From this, we discovered that our soci...
There are more women’s sports fans than ever before. Women’s sports used to be niche, now they are mainstream. What is driving the fandom? A...
Over the past few years, we’ve spent a lot of time thinking about caregiving. An aging population has kept this issue salient in many lives...
It’s no secret that America’s largest export is culture. (Okay also petroleum but this isn’t called Live 2 Frack, now is it?) Americans have...
For decades, heritage media agencies grew in power by managing clients’ buys on television, radio and print. But to stay on top of 2023’s om...
For the last three years, we’ve endured sometimes deafening quiet. The pandemic forced most Americans to step back from their usual social s...
As long as people have been doing things, there have been fans. It’s easy to imagine an early human watching another take down a mastodon wi...
Over the past two years, trend predictions were filled with how the pandemic made people pause and take stock of what they want out of their...
Entitled Brave Stories, the series was launched in September 2021 with a focus on people from marginalised communities speaking about their...
Previously Managing Partner overseeing investment for the agency’s dedicated Samsung team (One Publicis Team Samsung), Emma will now be resp...
Today is the launch of episodes three and four, which explore and highlight the journeys of Starcom individuals, interviewed by representati...
Sophie was previously Business Director on the Samsung account for three years, leading planning, mobile and ecosystem campaigns as well as...
Our starting point is always culture; what new behaviours, legislations, celebrations and concerns are shaping society? And what will they m...
Starcom compiled the paper following forum discussions, interviews with industry experts and academic report analysis, as well as research f...
The aim was to increase overall sales numbers through the high profit margin products, by aligning ROAS [Return On Ad Spend] targets with th...
Remember YOLO (you only live once), the acronym that went mainstream in the early 2010s and adorned millions of ‘carpe diem’ style social me...
Covid-19 accelerated many trends, what behaviours do you expect to continue post-pandemic?
As focus on digital technology and insight has grown, media has had to evolve but do we need to give up on art, creativity, and instinct of...
“The latest figures reflect the prevalent positive mood felt throughout most parts of the media-industry. It is true that the pandemic conti...
The high-profile signatories - which include Publicis Media's Sue Frogley and Starcom UK CEO Nadine Young - are calling on social networks t...
The first two 15-minute episodes of “The Show Next Door”—developed in part by Maker’s Mark’s media agency Starcom USA—are dropping today on...
Abacus is able to book and edit digital and print media campaigns, verify media plan data, check purchase order numbers and budgets, upload...
First, the agency and client built on lessons they had learned from their 2019 B2B campaigns to create improved Twitter targeting pools. The...
The group is committed to enhancing the company's reputation as an employer of choice for LGBTQ+ employees and their allies by promoting equ...
“The Best and Brightest is a powerful community of elite leaders who share ideas and practices, and have proven they are employers of choice...
The pandemic caused a major downturn as physical stores remained closed for extended periods of time, but this served as a boost to e-commer...
Even though the kingdom's vision withstands the crisis, Saudi Arabia has experienced the new world dynamics with a rapid shift to remote wor...
He will replace Kathy Ring, who left the agency in March after a 20-year career with the organization. At the time, the company announced Ch...
Following a competitive process, Starcom has been selected to help Vinted drive app downloads, increase product listings and ultimately grow...
Starcom is one of the first media agencies in Mexico to launch a podcast to the market. The podcast will feature guest stars from the indust...
Tillitt returns to Publicis Groupe, after having previously worked in roles including as Group Media Director at Performics based in the US...
She is an experienced media and marketing professional with two decades of rich experience in media planning, marketing, digital communicati...
“Starcom is a leading partner for Alcon supporting our marketing efforts as we continue to build our brands and best-in-class marketing camp...
“It’s been a bit of a bumpy ride for everyone. But, as a performance arm, we’ve seen double digit growth over the last two years consistentl...
Listen to the MadTech Podcast here.
Lan said: "As a business powered by our people, Rebecca is an exceptional talent who is passionate about delivering investment-driven soluti...
Emma Morris, head of investment and managing partner, Starcom Don’t panic! Linear TV consumption will of course shift compared to 2020 as vi...
Emma Terry, Chief Marketing Officer, Tourism Tasmania said: "We're excited to embark on this partnership with the Starcom team who bring a w...
As I continued reading, the reason for my reaction began to crystallise. As it turned out, it was something personal. It was the feeling of...
Gli incarichi si inseriscono nella nuova organizzazione dell'agenzia, dopo la recente nomina di Boaz Rosenberg a CEO, ed hanno l'obiettivo...
At Starcom, we believe there is an increasing gap between what people want and what brands need for business success. We call that gap the “...
We sat down with the Global PAT to talk about the mission of the group, what great work looks like in 2021, where they go for creative inspi...
The need to look ahead and make sense of the cultural changes impacting business and communication has never been so vital and interesting!...
Hope for the MomentAfter the challenges of 2020, it’s no wonder that many brands tapped into the theme of hope. Indeed gave hope to those jo...
Anna Chitty has over 27 years' experience in the communications industry in key markets including China, USA, Australia and New Zealand, spe...
We are excited to share Starcom’s curated view of some of the most interesting themes and tech developments that we saw emerge from CES 2021...
Netflix – the business that virtually invented on-demand, instant gratification, binge viewing entertainment – yes that Netflix – is launchi...
Kathy joins a group of inspiring women, both in and outside the Groupe, who are particularly stealth and savvy at juggling the demands of wo...
They believe that the pandemic has changed not only consumer behaviour but business behaviour, too, and illustrates the importance of advert...
For example, conversations about ad tech are starting to happen in the boardroom, which could trigger more diversified media budget allocati...
Only by identifying new conflicting needs can we start to anticipate new behaviours and define new solutions. In this report, we look at thr...
