We are an agency still grounded in our founding principle that understanding people is at center of all we do. Our people make data insightful to uncover what people want, need and expect.
We stand up for what we believe in and put people first. We lead with kindness and speak with respectful candor. We travel the deeper, richer, more rewarding path - the path that embraces curiosity, inclusivity, resilience and bravery.
To make tangible progress in our efforts to cultivate an equitable and inclusive agency, we focus our actions across three main areas to mea....
To cultivate an inclusive environment, we use A.C.T. to guide our day to day thinking, behaviors, and aspirations...
We have a million different ways of describing ourselves, a million different parts of our identity...
In a world of deep fakes, Insta filters and ChatGPT, it’s getting harder to define what’s real and what’s not. And even as people increasing...
As brands and marketers, we set the tone for what everyone else assumes about who is in the middle class and what that means...
The middle class is as diverse as the number of people in it. No two people or households have the same experience...
Read the full report here....
The elements that make up this myth, How pop culture reinforces them, How these elements have always been less realistic and more aspira...
It’s undeniable the middle class makes up a giant chunk of our population, but our complete collective confusion about who they are means we...
In the second installment of Starcom’s Fandom Series, we set out to explore Music Fandom and the role it plays in the lives of consumers. In...
At the year’s midpoint, we surveyed 1,000 Americans to understand their perspective of 2023 thus far. From this, we discovered that our soci...
There are more women’s sports fans than ever before. Women’s sports used to be niche, now they are mainstream. What is driving the fandom? A...
Over the past few years, we’ve spent a lot of time thinking about caregiving. An aging population has kept this issue salient in many lives...
It’s no secret that America’s largest export is culture. (Okay also petroleum but this isn’t called Live 2 Frack, now is it?) Americans have...
For decades, heritage media agencies grew in power by managing clients’ buys on television, radio and print. But to stay on top of 2023’s om...
For the last three years, we’ve endured sometimes deafening quiet. The pandemic forced most Americans to step back from their usual social s...
As long as people have been doing things, there have been fans. It’s easy to imagine an early human watching another take down a mastodon wi...
Over the past two years, trend predictions were filled with how the pandemic made people pause and take stock of what they want out of their...
The first two 15-minute episodes of “The Show Next Door”—developed in part by Maker’s Mark’s media agency Starcom USA—are dropping today on...
The group is committed to enhancing the company's reputation as an employer of choice for LGBTQ+ employees and their allies by promoting equ...
“The Best and Brightest is a powerful community of elite leaders who share ideas and practices, and have proven they are employers of choice...
He will replace Kathy Ring, who left the agency in March after a 20-year career with the organization. At the time, the company announced Ch...
“Starcom is a leading partner for Alcon supporting our marketing efforts as we continue to build our brands and best-in-class marketing camp...
At Starcom, we believe there is an increasing gap between what people want and what brands need for business success. We call that gap the “...
We sat down with the Global PAT to talk about the mission of the group, what great work looks like in 2021, where they go for creative inspi...
Hope for the MomentAfter the challenges of 2020, it’s no wonder that many brands tapped into the theme of hope. Indeed gave hope to those jo...
We are excited to share Starcom’s curated view of some of the most interesting themes and tech developments that we saw emerge from CES 2021...
Kathy joins a group of inspiring women, both in and outside the Groupe, who are particularly stealth and savvy at juggling the demands of wo...
