Focal Areas of Inclusion Impact

To make tangible progress in our efforts to cultivate an equitable and inclusive agency, we focus our actions across three main areas to measure our progress, and those include: celebration, performance, and suppliers.  

Celebration

Celebrate difference, cultivate awareness, and strengthen understanding.

• Email communications acknowledging heritage months and religious/cultural moments that impact the business  
• “Let’s Shift” cultural programming and learning series created to link cultural and heritage moments to illuminate awareness to transform our day to day performance practices and work we produce (e.g., Black History Month, Women’s History Month Program)
• Creation and maintenance of Employee Resource Groups (ERGs), Community Resource Groups (CRGs), and Business Resource Groups (BRGs) 

Performance

Operationalize inclusion, upskill our talent, and transform our day-to-day behaviors and practices.

• Inclusive Product Council
• Inclusion centered people upskilling training including Disrupting Everyday Bia, Inclusive Hiring, Best Practices for Multicultural Buying Series.  
• DCenter—Starcom’s inclusive marketing transformation practice  specializing in the mitigation of harm and bias to drive brand growth.  
• Equity Collective—equity focused think thank that serves to steward inclusive performance standards across our business and work to include various perspectives to ensure we are being inclusive in our people focused processes  

Suppliers

Identify areas to support, invest, and measure our impact diverse audiences and suppliers, invest.

• Once and for all coalition—“a multi-year, industrywide initiative to remove industry barriers to equitable financial opportunity and representation of underserved and ethnically-diverse suppliers, ultimately helping marketers uncover opportunities that more closely mirror their brand values and drive growth with audiences in a multicultural world.”  
• Inclusive Buying Protocol “bolsters equitable impression delivery within digital media buys against ethnically diverse audience in general market buying”
• Internal Cultural Programming Buying Guideline used to invest in local minority owned businesses to increase our impact in our local office communities