Chapter 3 Chapter 3
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Starcom US launches Chapter 3 in report on the Middle Class

The Shrinking Class

The middle class myth has never been extremely realistic, but it feels like these days it’s completely out of touch with daily lives. There was near consensus in our survey that the middle class is shrinking, but people had all sorts of thoughts on what that actually means, let alone what impact that has on the country and their lives. In this chapter, we explore what the phrase “shrinking middle class” means, why this is happening and what the effects are of this societal change.

Read the full report here.

Published

Market: United States