Maker's Mark will sponsor a bourbon-infused talk show on Roku, representing the latest connected TV brand deal to go beyond the traditional 30-second spot.

"The Show Next Door" will see actor Randall Park sit down each week for conversation, games and, of course, a cocktail of the Beam Suntory-made 90 proof, with a rotating cast of celebrities that includes former NFL great Terrell Owens, “Arrested Development” star Tony Hale, singer Jason Mraz and more. 

The first two 15-minute episodes of “The Show Next Door”—developed in part by Maker’s Mark’s media agency Starcom USA—are dropping today on the Roku Channel, with subsequent installments appearing on the ad-supported video-on-demand platform once a week after that for a total of six episodes. 

To learn more, read the full story in AdAge.