Jonathan Melton, Director of Ecommerce & DTC, Performics @ Starcom UK speaks to Ecommerce Age about the future of the ecommerce industry.

Covid-19 accelerated many trends, what behaviours do you expect to continue post-pandemic?

We’ve all heard the stat from McKinsey that Covid-19 has been responsible for seven years of digital transformation in the space of 12 months, it’s undoubtable that the pandemic has significantly changed the behaviour of both consumers and businesses.

It’s clear that the consumer shift to ecommerce isn’t going away, with global ecommerce sales forecasted to be around 21% of overall retail sales, up from pre-pandemic levels of around 12-13%.

Amazon and the growth of ultra-fast grocery services such as Weezy, Gorrilas and Getir are disrupting expectations around the time it takes for delivery – any brands who aren’t offering at least 24 delivery are going to struggle in a post-pandemic world.

Read the full interview on Ecommerce Age here.